13.2.10

HEL-YEAH

HEL-LOOKS is a Helsinki based street-style fashion website that i've followed for the past few years.

I've come to realise that, perhaps because of this website, Scandinavians definitely win the award for Most Seemingly-Effortlessly Fashionable People... ever.

Even though we all know that Fruits Magazine was the true instigator of street-style fashion snaps, and as much as i love the style captured by Fruits, i think that Hel-Looks does a better job of capturing a more relaxed, yet still uber trendy style aesthetic.

Anyway, decide for yourself - www.hel-looks.com






LOVE!X

1 comment:

  1. Scandinavians really seem to be into leggings. How do they do it? it must be SO cold up there.
    kudos to you Scandos

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