HEL-LOOKS is a Helsinki based street-style fashion website that i've followed for the past few years.
I've come to realise that, perhaps because of this website, Scandinavians definitely win the award for Most Seemingly-Effortlessly Fashionable People... ever.
Even though we all know that Fruits Magazine was the true instigator of street-style fashion snaps, and as much as i love the style captured by Fruits, i think that Hel-Looks does a better job of capturing a more relaxed, yet still uber trendy style aesthetic.
Anyway, decide for yourself - www.hel-looks.com
LOVE!X
Scandinavians really seem to be into leggings. How do they do it? it must be SO cold up there.
ReplyDeletekudos to you Scandos