21.4.10

HAMANSUTRA

Hamansutra is a New York based multidirectional communication creator. After studying at Central St Martins in London, he went on to establish himself in the fashion industries of London, Hamburg and Munich, to eventually gain the attention and applause of big dog clients such as Audi, Nike and Microsoft.

He uses fashion design as his medium to communicate ideas and thoughts to a larger audience. His design concepts are largely focused on the ideas of freedom, and the often strenuous obstacles that we are faced with on our path to independence.

Hamansutra's collection titled "Artificial Skin" explores the idea that we are all slowly becoming more and more transparent in this overtly controlled world in which we live. He's ultimately attempting to inform us that we have a second skin, which now covers every little part of our lives, making technology and our surrounds a part of our "natural" existence.

He also designed the costumes for Sonique's music video for the song "Another World". Hamansutra forces the audience to forgive Sonique for such a terrible song.

I'll say no more, check it all out below, or on his website.

www.hamansutra.com















LOVE!X

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